For entrepreneurs ready to crush what's boxing them in and create the space for something bigger
Our Founder
Michele Holloway is a leading business strategist, consultant, and coach. Michele is intentional in supporting others to Crush the Box and Create the Space by providing coaching, consulting, and workshops. As The Certified Box Crusher, Michele guides individuals and teams to identify barriers to their success and create a plan to crush those barriers. It is her mission to awaken your inner strength and emphasize that you were created with dominion and power to crush the box and create the space. Strategically, Michele proves that anyone can be successful when they stop collecting unnecessary boxes and just start crushing them. The Breakthrough Collection extends this philosophy into daily wearable reminders for entrepreneurs on their journey.
Our Brand
"Why Apparel? As a business strategist and Certified Box Crusher, I know that transformation happens from the inside out AND the outside in. Every mission-minded entrepreneur needs daily reminders of who they're becoming.
This collection was born from my work with entrepreneurs who were ready to crush what was boxing them in but needed tangible reminders of their breakthrough journey. Each piece serves as your daily armor—a powerful declaration that you refuse to stay small.
Whether you're in a strategy session, networking event, or simply need a reminder of your mission, these pieces connect you to a community of entrepreneurs who choose growth over comfort, breakthrough over settling.
